RAVEN WAY

What we do

Practical support across your lead-to-sale journey.
Start with the part that needs attention.

01

Lead Intake &
Consolidation

Bring your lead sources into focus. From campaign phone numbers and QR codes to UTMs, webhooks, and lead filters, we track down the gaps where information gets lost or mistranslated on its way to your CRM and dialer.

Lead aggregators · Lead vendors · Organic & paid social · Print · TV & radio

02

Data Integrity &
Reporting

Follow the information behind your decisions. We review how records, fields, and attribution travel between platforms, helping you spot missing data and make sense of what your reports are telling you.

Lead intake flows into the CRM, then outreach, then reporting.
  1. Lead Intake
  2. CRM
  3. Outreach
  4. Reporting
03

CRM Cleanup &
Optimization

Give your team a system they can navigate. We help untangle dead campaigns, unused statuses, and duplicate records so your CRM reflects how your business actually works—and your reporting has a cleaner foundation.

Lead Perfection · Salesforce · Improveit360 · Buildertrend
And other CRM and service management platforms.

Make the Internal Machine Work: reduce repetitive processes, automate handoffs, trigger actions based on customer or lead behavior, move data between platforms, and stop data loss during travel.
Use That Machine to Communicate: phone, text, and email working together with automation to determine when, how, and what your audience sees.

Make the Internal Machine Work

  • Reduce repetitive processes
  • Automate handoffs
  • Trigger actions based on customer/lead behavior
  • Move data between platforms
  • Stop data loss during travel

Use That Machine to Communicate

Phone
Text
Email

Working together with automation to determine when, how, and what your audience sees.

05

Platform &
Vendor Management

Keep your platforms moving when your team’s bandwidth is stretched. We can take on hands-on platform work and help coordinate vendor conversations, strategy, and budget allocation.

06

Outreach
Compliance Review

Take a closer look at the setup behind your outreach. We review webform language, consent capture, suppression processes, and platform configurations to help surface gaps that need attention.

Operational review, not legal advice. Legal questions belong with qualified counsel.

07

Custom
Tool Building

If you’ve ever thought to yourself, “I wish something existed that handled this one stupidly specific thing”, I guarantee others are thinking the same thing. We have a love for creating dashboards that sift through messy data piles and spit out results. Especially if it takes out some of your tedious manual processes along the way.

08

IVR, Flows, Mapping, and Automation

We've programmed more automation flows that we can count. If there's boxes and arrows that tell your system how to direct your data, we want to be a part of it.

Zapier · Twilio IVR · Lead Conduit · Think Unlimited · Asana
+more